---
title: "Consumer credit cards: Unlocking growth in a changing market"
description: Download our white paper to learn how to win today's credit card market with key strategies to capture the next generation of cardholders.
image: https://pages.episodesix.com/hubfs/cc%20wp%202.png
---

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# Unlocking growth in a crowded market

### Modernize your cards. Lead the market.

The credit card market is changing. At a time when 69% of Gen Z customers prefer debit cards, issuers can’t keep offering the same old credit products. It’s time for a new strategy to capture the next generation of cardholders.

### In this guide you’ll learn:

- Why credit card innovation has stagnated over the past 20 years
- What today’s customers want from their credit cards
- What you can do to lead the market in a crowded field
- A proven strategy for designing and launching new products
- How to retain, grow, and reward your customers with credit cards

### Download the white paper